I See Beauty.

Fort Worth's boutique, salon, and wig studio. Opening June 2, 2026. Grand Opening June 26, 2026.

Join The List

Grand Opening

June 26, 2026 | 1814 Ashland Ave, Fort Worth, TX 76107
Neon sign with 'I See Beauty' on a wall in the salon with a mirror and desk.

The Salon.

Semi-private suites in a beautifully restored bungalow on Camp Bowie Boulevard.

Now available, inquire below.

Neon sign with 'Wig Studio' text on a gradient background

The Wig Studio.

Private, compassionate consultations for women navigating medical hair loss or simply exploring something new.

Opening June 2.

Gold clothing rack with dresses and a hat in the boutique.

The Boutique.

Curated women's clothing and accessories, bought with intention and styled with heart.

Opening June 2.

Our Story

A Legacy Reimagined.

The building at 1814 Ashland Ave has been in the Povero family since 1984. Four generations of this family have been in beauty. Today, Darlene, Jenilee, and Bobbi are carrying that story forward, opening something the Camp Bowie corridor has never had before. A boutique, salon, and wig studio all under one roof, built by women, for women.
Pair of scissors on a textured surface with a blue overlay

For Stylists.

Suites Now Available.

A women-owned space in a beautifully restored bungalow on Camp Bowie. Semi-private suites, a built-in boutique community, and a location where your business can grow.

Be the First to Know.

Sign up for grand opening details, exclusive previews, and early access.

Find Us

Address

1814 Ashland Ave, Fort Worth, TX 76107

Phone

817-980-4141

Hours

Open June 2, 2026.
Tuesday through Saturday, 11am to 6pm.