Exterior of Povero's Salon, Wig Studio, and Boutique at 1814 Ashland Ave on Camp Bowie in Fort Worth.

I See Beauty.

Salon. Wig Studio. Boutique. Camp Bowie, Fort Worth. Grand Opening June 26, 2026.

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Grand Opening

June 26, 2026 | 1814 Ashland Ave, Fort Worth, TX 76107

Featured Collections

Western Edit
Western Edit

Western Edit

Game Day
Game Day

Game Day

Trending Now
Trending Now

Trending Now

Ravenclaw Candle House of Cottonwood Hand-Poured Soy - 8 oz

Ravenclaw Candle House of Cottonwood Hand-Poured Soy - 8 oz

Ravenclaw Candle House of Cottonwood Hand-Poured Soy - 8 oz

$32.00
Sale price  $32.00 Regular price 
Lace Texture Ruffle Tier Tank Top

Lace Texture Ruffle Tier Tank Top

Lace Texture Ruffle Tier Tank Top

$48.00
Sale price  $48.00 Regular price 
Leopard Cuffed Flare Pants in Stretchy Denim-Like Fabric

Leopard Cuffed Flare Pants in Stretchy Denim-Like Fabric

Leopard Cuffed Flare Pants in Stretchy Denim-Like Fabric

$54.00
Sale price  $54.00 Regular price 
Cowboy Print Wide Leg Pants with Double Button Closure

Cowboy Print Wide Leg Pants with Double Button Closure

Cowboy Print Wide Leg Pants with Double Button Closure

$60.00
Sale price  $60.00 Regular price 
Gigio Navy Wide Leg Pants with Double Button Closure

Gigio Navy Wide Leg Pants with Double Button Closure

Gigio Navy Wide Leg Pants with Double Button Closure

$45.00
Sale price  $45.00 Regular price 
Gigio Printed A-Line Mini Dress

Gigio Printed A-Line Mini Dress

Gigio Printed A-Line Mini Dress

$65.00
Sale price  $65.00 Regular price 
Neon sign with 'I See Beauty' on a wall in the salon with a mirror and desk.

The Salon.

A beautifully renovated salon on Camp Bowie Boulevard with semi-private suites and independent stylists who bring their full attention to every appointment.

Neon sign with 'Wig Studio' text on a gradient background

The Wig Studio.

A private, judgment-free space for women navigating hair loss or exploring something new. We are here with warmth, expertise, and no pressure. Every woman who walks through this door deserves to feel like herself.

Gold clothing rack with dresses and a hat in the boutique.

The Boutique.

Our edit is curated, not crowded. You will find quality staples, Fort Worth-flavored western accents, and pieces that move between brunch and the boutiques on the same block without missing a beat.

Jenilee, Darlene, and Bobbi standing together outside of Povero's.

Our Story

A Legacy Reimagined.

The building at 1814 Ashland Ave has been in the Povero family since 1984. Four generations of this family have been in beauty. Today, Darlene, Jenilee, and Bobbi are carrying that story forward, opening something the Camp Bowie corridor has never had before.

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